Step 1
Select Your Book Fair Window

Choose your school's book fair window to see your personalized timeline and resources.

📌 Your window determines the dates in your promotion plan and suggested send schedule.
👆 Select your window above Your personalized promotion plan and weekly tasks will appear here.
Your Promotion Plan
Window 1: October 5–12

Use this timeline to stay on track and make the biggest impact!

📆
2 Weeks Before
Sept. 21–27
Build awareness and get ready.
📣
1 Week Before
Sept. 28–Oct. 4
Create excitement and share details.
📚
Fair Opens
Oct. 5
It's go time! Spread the word.
⏰
Last Chance
Oct. 11–12
Remind families before it ends!
⭐ Pro Tip: Schools that follow the full plan see the most participation and sales! View Full Promotion Guide →
What To Do This Week
For Oct. 5–12 Schools

Here's your to-do list for Sept. 28–Oct. 4

  • ✓
    Send Parent Flyer Email
    Use our template or customize your own
  • ✓
    Publish Student Wish Lists
    Help families plan and shop with ease
  • ✓
    Share Social Graphic #2
    Build excitement on your school pages
  • ✓
    Print Bookmarks
    Hand out to every student
  • ○
    Add Fair to School Calendar
    Don't let anyone miss it!
VIEW ALL TASKS & RESOURCES

📸 Need something to share today?

Use this week's recommended graphic for Window 1 schools.

⬇ Download Graphic   See All Graphics →
Your Promotion Plan
Window 2: October 12–19

Use this timeline to stay on track and make the biggest impact!

📆
2 Weeks Before
Sept. 28–Oct. 4
Build awareness and get ready.
📣
1 Week Before
Oct. 5–11
Create excitement and share details.
📚
Fair Opens
Oct. 12
It's go time! Spread the word.
⏰
Last Chance
Oct. 18–19
Remind families before it ends!
⭐ Pro Tip: Schools that follow the full plan see the most participation and sales! View Full Promotion Guide →
What To Do This Week
For Oct. 12–19 Schools

Here's your to-do list for Oct. 5–11

  • ✓
    Send Parent Flyer Email
    Use our template or customize your own
  • ✓
    Publish Student Wish Lists
    Help families plan and shop with ease
  • ○
    Share Social Graphic #2
    Build excitement on your school pages
  • ○
    Add Fair to School Calendar
    Don't let anyone miss it!
VIEW ALL TASKS & RESOURCES

📸 Need something to share today?

Use this week's recommended graphic for Window 2 schools.

⬇ Download Graphic   See All Graphics →
Your Promotion Plan
Window 3: October 19–26

Use this timeline to stay on track and make the biggest impact!

📆
2 Weeks Before
Oct. 5–11
Build awareness and get ready.
📣
1 Week Before
Oct. 12–18
Create excitement and share details.
📚
Fair Opens
Oct. 19
It's go time! Spread the word.
⏰
Last Chance
Oct. 25–26
Remind families before it ends!
⭐ Pro Tip: Schools that follow the full plan see the most participation and sales! View Full Promotion Guide →
What To Do This Week
For Oct. 19–26 Schools

Here's your to-do list for Oct. 12–18

  • ✓
    Send Parent Flyer Email
    Use our template or customize your own
  • ○
    Publish Student Wish Lists
    Help families plan and shop with ease
  • ○
    Print Bookmarks
    Hand out to every student
  • ○
    Add Fair to School Calendar
    Don't let anyone miss it!
VIEW ALL TASKS & RESOURCES

📸 Need something to share today?

Use this week's recommended graphic for Window 3 schools.

⬇ Download Graphic   See All Graphics →
Your Promotion Plan
Window 4: Oct. 26–Nov. 2

Use this timeline to stay on track and make the biggest impact!

📆
2 Weeks Before
Oct. 12–18
Build awareness and get ready.
📣
1 Week Before
Oct. 19–25
Create excitement and share details.
📚
Fair Opens
Oct. 26
It's go time! Spread the word.
⏰
Last Chance
Nov. 1–2
Remind families before it ends!
⭐ Pro Tip: Schools that follow the full plan see the most participation and sales! View Full Promotion Guide →
What To Do This Week
For Oct. 26–Nov. 2 Schools

Here's your to-do list for Oct. 19–25

  • ✓
    Send Parent Flyer Email
    Use our template or customize your own
  • ○
    Publish Student Wish Lists
    Help families plan and shop with ease
  • ○
    Share Social Graphic #2
    Build excitement on your school pages
  • ○
    Add Fair to School Calendar
    Don't let anyone miss it!
VIEW ALL TASKS & RESOURCES

📸 Need something to share today?

Use this week's recommended graphic for Window 4 schools.

⬇ Download Graphic   See All Graphics →
Universal Resources
These resources are the same for every book fair window.
🖨️

Marketing Materials

Posters, bookmarks, flyers, and more to print and share.
✉️

Email Templates

Ready-to-send emails for every stage of your fair.
📱

Social Media Graphics

Engaging graphics to promote your book fair.
📖

How-To Guides

Step-by-step guides to run a successful fair.
😊

Student Resources

Fun activities and materials to get students excited.
👨‍👩‍👧

Family Information

Tips and info to help families shop and save.
▶️

Training & Webinars

Watch trainings and learn best practices.
❓

FAQs

Find answers to common questions.